You may remember my recent post in praise of Marmite. Well, luckily I got my stocks safely delivered at Christmas, because due to the after-effects of the Christchurch earthquake, New Zealand has hit "Peak Marmite" and gone into a serious tail-spin, with no more Marmite to be produced until July.
Some highlights from articles on the subject from the country's biggest newspaper:
"It was one simple warning - ration Marmite and yet it has sent the country into a spin as 'Marmageddon' takes hold."
"Sanitarium is urging consumers not to "freak out" as it works to relocate its Marmite manufacturing facilities to a safer part of the Christchurch site."
"Social network websites went into a frenzy yesterday when the news broke that consumers needed to ration their Marmite usage, and now almost 100 jars are up for sale on TradeMe."
The story even made headline news on CNN (a friend of mine who is in PR was apparently called for a comment - she's not the person named in the story though).
You can even watch a Canadian video about Marmageddon or a video of Kiwis trying to identify Marmite in a blind taste test.
And in case you wondered,
"Prime Minister John Key is among thousands of Kiwis having to ration their Marmite, as 'Marmageddon' enters its second day."
Yep, the Prime Minister has commented on the Marmpocalypse. And, confirming my low opinion of him, he thinks Vegemite's just as good. Exactly what I'd expect from someone with a history of traitorous behaviour towards his own country.